KARACHI: In nine (9) cities, including Karachi, Islamabad, Gujranwala, Faisalabad, Abbottabad, Multan, Peshawar, Quetta, and Sialkot, Careem, the Super App for the greater Middle East and Pakistan, recently reduced its commission from 25% to 15% on its Bikes, Delivery, and Order Anything (buy and send) categories.
The lowering in service cost is intended to boost Captain profits and provide excellent service to customers at a reasonable price.
The project is in line with Careem’s mission of making Captains’ life easier and more enjoyable. The goal of lowering margins is to boost net income.
Zeeshan Baig, Country General Manager of the company Pakistan, commented on the cut in commission:
“It goes without saying that we, as a nation, are witnessing tough economic times, especially post COVID-19 scenario. Since Captains are at the heart of what we do at Careem, we are always looking for ways to empower them to live a better life and I believe the reduction in margins will undoubtedly help them earn more.”
Careem has consistently sought to develop programs for its Captains throughout the years. This includes forming partnerships to provide subsidized schooling, cheap gasoline and oil changes, nutrition packages during lockdown, COVID insurance, mental health sessions, flexible policies, Colleague contributions, safety gear and smog kits, and a sick pay policy.
The company, on the other hand, is continually developing engagement sessions for its Captains in order to keep them motivated.
Careem, which was recently designated as a Super App, currently has over 800,000 Captains registered on its site.
It is, further, evolving into a Super App, with many prospects as it expands its services beyond people mobility to include mobility of items and money mobility, such as food, daily needed deliveries, peer-to-peer credit transfer, and mobile top-ups.
