This year’s Automechanika will offer Generation Z a fresh, exciting experience from September 10 to 14. The event, called AMBITION, will blend the latest technologies with career opportunities, focusing on gaming, entertainment, and e-sports, alongside recruitment and HR topics. Held in Hall 3.1, AMBITION provides young people with a unique opportunity to explore the automotive industry through information stands and a dedicated recruitment area.
Automechanika offers an unmatched platform for discovering various automotive professions, from mechanical engineering to software development. Detlef Braun, Member of the Executive Board of Messe Frankfurt, emphasized the urgent need for young talents in the industry. With challenges like e-mobility, digitalization, and sustainability ahead, the industry is increasingly focusing on inspiring young people to pursue automotive careers.
This year, Automechanika is taking a significant step by introducing AMBITION, a special exhibition area dedicated to Generation Z. Braun noted that the program is the most captivating Messe Frankfurt has ever created for this target group. AMBITION is designed to engage young people with interactive spaces and focus on recruitment, talent promotion, and the vast career opportunities within the automotive industry.
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Michael Johannes, Vice President Mobility & Logistics at Messe Frankfurt, expressed hope that AMBITION will draw Generation Z to the exhibition and connect them with potential employers in the automotive industry. The event will feature e-gaming, e-sports, in-car gaming, entertainment, and recruitment booths. Strong content partners like EintrachtTech, MYLE GmbH, COPETRI, ECON, and HOLM will participate, along with influencers such as Gercollector, Linh Grete, Lina van de Mars, and Sidney Hoffmann. Evening entertainment will include performances by rapper Rich the Kid on September 12 and BAM BAM & Ours on September 13.
For those seeking concrete career opportunities, representatives from Talents4AA, TÜV Nord, and Polizei Hessen will be available to provide guidance. The main stage and masterclass spaces will host experts who will delve into recruitment and career-starting topics. Workshops will cover essential questions like “How can I best market myself?” and “How can I strategically use social media in my job search?” Attendees will gain practical insights, learn job interview tips, and discover how to make their applications stand out. Stress management and resilience, key factors for long-term success, will also be highlighted.
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In the Galleria, the focus will be on skilled trades in the automotive aftermarket. Three vocational associations – ZKF, ZDK, and the Fachverband Rheinland-Pfalz Farbe, Gestaltung, Bautenschutz – will showcase the variety and promising future of training in the automotive industry. Trainees will share their experiences, offering insights into careers as automotive mechatronics specialists and clerks. A highlight for students will be the chance to build a model car, from bending the body to fitting the engine, bringing the automotive trade to life.
Automechanika 2024, with its innovative AMBITION event, promises to inspire the next generation of automotive professionals and address the industry’s growing need for skilled talent.
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