Pak Suzuki Motor Company has announced the new model, Suzuki Every, marking the end of decades-long production of the iconic Bolan. The company’s Bolan has been a popular choice among Pakistanis, known for its affordability and versatility. With the introduction of Every, Pak Suzuki aims to offer an innovative and modern alternative to the masses.
In a statement to the media, Shafiq Shaikh, Head of Corporate Affairs at Pak Suzuki Motor Co. Ltd., revealed that the Suzuki Every will be available at authorized showrooms across Pakistan starting October 13, 2024. “Prospective buyers can also take the vehicle for a test drive the same day,” he added, further highlighting the company’s dedication to meeting customer needs. “This launch reinforces our commitment to providing customers with innovative, reliable, and affordable mobility solutions,” Shaikh stated.
Pak Suzuki Motor Company is a well-known automobile manufacturer in Pakistan, recognized for its popular models like the Suzuki Alto, Swift, and Cultus. As the largest passenger car assembler and manufacturer by volume in the country, the company’s move to introduce Every aims to tap into the needs of a wide range of customers, particularly in the commercial and daily-use vehicle segments.
Experts are Optimistic
Auto industry experts are optimistic about Every’s success in the market. Former PAAPAM chairman and auto sector expert Mashood Khan believes that Suzuki Every will cater to a gap in the market. “I think it will perform,” he stated, acknowledging the vehicle’s potential as both a school van and a loading vehicle, much like its predecessor, Bolan.
Meanwhile, auto analysts praised Suzuki’s decision to bring in a new, affordable model for Pakistani consumers. Usman Ansari, an auto sector analyst and founder of the website carspirit.pk, lauded the entry of Suzuki Every. “Customers were critical when the Mehran was discontinued, fearing Pakistan would no longer have economical cars,” Ansari noted. However, Suzuki Alto succeeded in filling that gap, achieving better sales. “I also expect Every to do better than Bolan, which lacked modern features and comfort,” he added.
The expected price of Suzuki Every is projected to be between Rs2.6 million and Rs2.7 million. However, Ansari expressed concern over the lack of an automatic version. “In today’s market, an automatic version is seen as an important feature,” he pointed out.
Estimated Price
Another auto sector analyst, Abrar Polani from Arif Habib Limited, also estimated the price of Every at around Rs2.6 million. He highlighted that this price point makes it easier for buyers to finance the vehicle, which could further boost its appeal. Additionally, Polani emphasized the vehicle’s improved safety features, a key selling point in today’s competitive market.
Auto sales in Pakistan have shown signs of recovery, particularly in the category of vehicles under 1000cc. Industry experts expect Suzuki Every to perform well, aligning with this upward trend. As the launch date approaches, excitement builds around the new model, which is expected to bring affordability, reliability, and better features to Pakistani consumers looking for economical mobility solutions.
