McDonald’s found itself at the center of the 2024 election after former President Donald Trump served fries at a Pennsylvania location over the weekend. However, the company made it clear that it had no role in organizing the visit.
McDonald’s operates through a franchise model, meaning that most locations are independently owned. Although franchise owners follow corporate guidelines, they can invite political figures without McDonald’s involvement. In an internal memo obtained by CNN, McDonald’s stated that it had not invited Trump and did not seek the political attention.
The memo, signed by McDonald’s U.S. leadership team, emphasized that the company does not endorse political candidates. “McDonald’s does not endorse candidates for elected office and that remains true in this race for the next President. We are not red or blue – we are golden,” the memo read.
Trump’s Love for McDonald’s
The memo also acknowledged Trump’s well-known affection for McDonald’s. During his visit, Trump served fries and greeted customers at the Feasterville-Trevose location. His stop became a viral moment, but some criticized McDonald’s for allowing the event. However, McDonald’s clarified that the franchise owner, Derek Giacomantonio, had been approached by local law enforcement about Trump’s visit, and he agreed to host it.
“He was proud to highlight how he and his team serve their local community and make delicious food, like our World-Famous French Fries,” the company said. McDonald’s defended the decision by stating that one of its core values is inclusivity: “We open our doors to everyone.”
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Franchise Model and Past Controversies
McDonald’s franchise model is crucial to its operations, with 95% of its locations independently operated. Franchise owners use McDonald’s brand and pay royalties for access to corporate expertise.
However, the company has faced challenges with franchisees in the past. For example, after a McDonald’s operator in Israel offered discounts to soldiers following Hamas’ October 7 attack, boycotts erupted in Muslim-majority countries, impacting the company’s earnings. Similarly, Starbucks faced backlash last year when some franchises opted not to display Pride flags, despite the company’s public support for LGBTQ+ rights.
McDonald’s Approach to Political Events
In the memo, McDonald’s highlighted its use of “election toolkits” to navigate politically sensitive events. The company reiterated that it strives to stay neutral in elections, maintaining its focus on serving all customers, regardless of political affiliations. The memo underscored that McDonald’s brand resonates with millions of Americans, making it a common ground during contentious times.
Despite the mixed reactions to Trump’s visit, McDonald’s remains a key part of American culture. The company’s response highlighted its intention to remain neutral while acknowledging the complex dynamics that franchise owners face when hosting high-profile events.
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