Poco Shifts to Xiaomi’s Website, Streamlining its Digital Ecosystem
In a move to simplify its digital presence, Poco has officially discontinued its dedicated po.co website as of January 2025. All Poco products, starting with the highly anticipated Poco X7 duo, will now be available on Xiaomi’s website. This transition reflects Xiaomi’s strategy to consolidate its platforms and provide a seamless shopping experience for users.
Poco Products Now on Xiaomi Store
Poco had announced in October 2024 that it planned to close its standalone website. With the shift complete, global and regional po.co sites, including those for Europe, such as the UK, France, and Germany, now redirect users to their respective Xiaomi stores. This change eliminates the fragmentation of Poco’s online presence, ensuring a unified platform for all Poco and Xiaomi products.
The first Poco devices to launch under this streamlined system are the Poco X7 and Poco X7 Pro. These new models will debut on Xiaomi’s website on January 9, marking the start of this integrated approach.
Impact on Existing Platforms
The Poco Store app has also been discontinued. Users can still access and download their personal data through Xiaomi account settings, adhering to applicable privacy laws. This move aligns with Xiaomi’s broader efforts to centralize operations and improve efficiency across its ecosystem.
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What This Means for Consumers
For users, this shift means all Poco and Xiaomi products can now be accessed on a single platform, reducing confusion and offering a more cohesive shopping experience. By consolidating its digital ecosystem, Xiaomi aims to enhance brand synergy and streamline its operations globally.
This strategic move also highlights Xiaomi’s acknowledgment of Poco as an integral part of its product lineup. While Poco has often been marketed as an independent entity, the shift underscores the brand’s role as a marketing arm to cater to specific market segments through diverse sales channels.
What’s Next for Poco?
As the Poco X7 series launch approaches, consumers can look forward to seeing how this consolidation benefits the brand and its users. By leveraging Xiaomi’s extensive online infrastructure, Poco can potentially reach a broader audience and offer improved customer service.
This transition marks a new chapter for Poco, signaling a move toward greater integration within Xiaomi’s ecosystem while maintaining its identity as a brand for budget-friendly, high-performance devices.
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