PFVA’s Role in Shaping the Project
The Pakistan Fruit and Vegetable Exporters Association (PFVA) played a critical role in driving this initiative. Their detailed recommendations shed light on the pressing issues facing the citrus sector. Waheed Ahmed, Patron-in-Chief of PFVA, highlighted the urgency of the matter, stating, “The citrus industry is Pakistan’s number one horticulture export, but climate change and outdated varieties are putting it at risk. This project lays the groundwork for a sustainable future.”
Key Components of the Transformation
The project introduces a comprehensive approach to revitalizing the citrus industry. Disease-free citrus nurseries will be established, capable of producing one million plants annually. New citrus varieties will be imported to diversify and strengthen the sector. High-density demonstration orchards equipped with modern irrigation systems will be developed to showcase advanced farming techniques.
Additionally, mobile soil and water testing units will be introduced to improve farm management. Large tracts of land will also be leased to investors for the creation of state-of-the-art orchards.
Climate Resilience and Modern Farming
PFVA’s roadmap emphasizes the need for climate-resilient citrus varieties and modern agricultural practices. The initiative seeks to mitigate the effects of climate change while enhancing productivity and sustainability.
The project also includes the establishment of certified private service providers who will offer specialized orchard management services. Farmers will be incentivized through the Citrus Quality Leadership Program, which focuses on producing export-grade fruit to boost Pakistan’s competitiveness in global markets.
Focus on Global Standards and Market Expansion
A modern pesticide residue testing laboratory will be set up in collaboration with international partners. This facility will ensure compliance with global export standards and improve the quality of Pakistani citrus products. Moreover, a comprehensive international market research study will analyze trends and opportunities, helping to expand Pakistan’s presence in the global citrus trade.
Government and PFVA Collaboration
A PFVA delegation, led by Waheed Ahmed, is scheduled to meet with Punjab’s Provincial Minister for Agriculture and Secretary Agriculture today. The meeting will focus on finalizing the project’s implementation strategy. Ahmed expressed optimism, saying, “This investment reflects the Punjab government’s commitment to safeguarding the future of the citrus industry and addressing climate challenges effectively.”
The Citrus Industry Transformation Project is expected to revive the sector and solidify Pakistan’s position in the global horticulture export market. By integrating modern practices and addressing environmental concerns, the initiative aims to achieve long-term economic growth and sustainability.
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