Pokémon’s longevity depends on its ability to evolve, according to The Pokémon Company CEO, Tsunekazu Ishihara. He believes the franchise could last another 50 to 100 years if it continues to innovate and adapt to new trends.
Since its debut in 1996 on the Nintendo Game Boy, Pokémon has grown into a global phenomenon. It spans video games, TV shows, movies, merchandise, and a booming trading card game, making it one of the highest-grossing media franchises in history.
Bridging the Real and Virtual Worlds
Ishihara credits Pokémon’s success to its unique ability to blend real and virtual worlds. He highlighted Pokémon GO as a prime example, with its augmented reality gameplay bringing Pokémon into everyday life. This interactive experience has kept the brand fresh and relevant for new generations.
“We need to keep coming up with ideas that enrich both the real and virtual worlds,” Ishihara said. He stressed that maintaining this balance is key to ensuring Pokémon’s longevity.
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Challenges in Popularity
While Pokémon’s popularity remains strong, it has also brought challenges. The resurgence of the trading card game has led to increased scalping, with resellers profiting from rare cards.
Ishihara acknowledged the issue, explaining that while demand for collectibles is high, reselling disrupts new product sales. Though The Pokémon Company cannot control the resale market, it has taken strict action against counterfeit merchandise.
“We’ve fought rigorously against clones and fakes,” Ishihara said, citing recent legal victories against unauthorized Pokémon sellers.
The company also took a firm stance against Palworld, a game criticized for resembling Pokémon, by pursuing legal action for patent infringement.
Pokémon as a Cultural Phenomenon
Beyond gaming, Pokémon has become a social and cultural connector. The franchise has united multiple generations through its animated series, movies, and major events like the Pokémon International Championships.
Ishihara believes Pokémon’s continued success lies in its ability to bring people together. Unlike other gaming companies that focus on multiple brands, The Pokémon Company is solely dedicated to Pokémon, reinvesting all profits back into the franchise.
Looking Ahead: Pokémon’s Next Century
With Pokémon’s 30th anniversary approaching, speculation is growing about remakes or re-releases of the original Game Boy games. Ishihara hinted that if the company stays committed to innovation, Pokémon could continue for another 50 or even 100 years.
“If we stick to our mission, Pokémon will have a future for generations,” he said, warning that stagnation could lead to decline.
As for beloved characters Ash Ketchum and Pikachu, Ishihara assured fans that their story is far from over. Although they exited the animated series in 2023, he confirmed their journey continues beyond the screen.
“Even if the TV camera isn’t following them, Ash’s adventure goes on, and Pikachu is right by his side,” he said.
With a strong foundation and a focus on innovation, Pokémon’s future remains bright, promising more adventures for years to come.
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