Sugar prices continue to rise in Pakistan, yet consumers remain undeterred. With overall inflation easing and the costs of other essential goods stable, people are still willing to pay more for sugar, especially during Ramadan. Despite government efforts to control prices, demand remains high.
Sugar: A Household Essential
For Ayesha Khan, a mother of four in Islamabad, sugar remains a top priority on her grocery list. As the government struggles to regulate the rising prices, she continues to buy it out of necessity.
“It has been nearly 20 days of Ramadan, and I’m already buying my third five-kilogram bag of sugar,” she said while shopping in a bustling market. “We love our sweet tea and Rooh Afza,” she added with a smile.
Price Surge Amid Inflation Decline
Pakistan’s inflation rate has significantly dropped from 23.06% in February 2024 to just 1.5% in February 2025. This marks a sharp decline from the record 38% inflation in May 2023. However, sugar prices have surged by 22% in recent months.
According to the Pakistan Bureau of Statistics, sugar was priced at Rs140 per kg ($0.50) in January. By mid-March, it had risen to Rs171 per kg ($0.61).
Despite this increase, many consumers believe the impact is manageable. Stable prices of essentials like wheat, milk, and rice have helped balance household budgets.
Read: Pakistan Stock Exchange Hits Record High on Thursday Amid IMF Optimism
Ramadan Demand Keeps Sugar Sales High
Markets in Islamabad are buzzing with activity as Ramadan feasts fuel demand for sugar-laden sweets and beverages. For many, the rise in sugar prices is an expected seasonal trend rather than a financial burden.
Mohammad Shehzad, a 27-year-old customer, was purchasing jalebi, a popular South Asian dessert soaked in hot sugar syrup. “During Ramadan, prices of most items go up slightly, but it’s not as bad as in previous years,” he said while ordering three kilograms for an iftar dinner at his home.
Jalebi is now selling at Rs650 per kg ($2.32), yet Shehzad and many others continue to buy these treats without hesitation.
Government Struggles to Control Prices
Authorities are working to stabilize sugar prices, but demand remains high. The government has explored subsidies, import options, and market regulations, yet the seasonal surge continues.
While many households have adjusted to the price increase, sugar remains a vital part of Pakistan’s food culture. Whether in tea, desserts, or festive treats, the love for sweetness remains strong.
As Ramadan continues, consumers are expected to keep buying sugar despite the cost. For now, the price hike may be a pinch, but it is far from a deterrent for Pakistan’s sweet-loving population.
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