The Nothing Phone launch has officially reached Pakistan as Jazz, through its youth lifestyle brand ROX, partners with London-based tech innovator Nothing and distributor Yellostone Technologies. This collaboration brings the globally acclaimed Nothing smartphones to the local market for the first time.
Nothing Devices Now Available in Pakistan
Pakistani consumers can now purchase the latest models from Nothing’s product line, including the Phone (2), Phone (2a), and the CMF Phone 1. This bundle includes 200 GB of high-speed data, 5,000 all-network minutes, and 5,000 SMS.
Pricing and Models
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CMF Phone 1 (8+128GB): Rs. 84,900
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Phone 2a (12+256GB): Rs. 144,900 (includes CMF Buds)
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Phone 2 (12+512GB): Rs. 239,900 (includes CMF Buds)
These devices are now available nationwide, and the highly anticipated Nothing Phone (3a) is expected to launch later this year, expanding the brand’s ecosystem in Pakistan.
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Strategic Partnership for Youth and Innovation
Kazim Mujtaba, President of Jazz’s Consumer Division, emphasized the brand’s mission: “This partnership with Nothing reinforces our goal of introducing advanced technology to Pakistan. Through ROX, we aim to offer young users a seamless digital experience, paired with bold design and top-tier performance.”
Global Design, Local Impact
Rishi Kishor Gupta, Regional Director for Nothing MEA, sees Pakistan’s growing smartphone market as the perfect space for innovation. “We’re here to offer a fresh, expressive tech experience that resonates with a new generation of users,” he said.
With this launch, Nothing marks a strong debut in the Pakistani tech market, offering consumers design-forward devices that combine style, performance, and immersive connectivity.
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