Yango Tech Team with Naheed Supermarket to Boost Delivery

Grocery delivery in Karachi is entering a new phase as Yango Tech teams up with Naheed Supermarket through its SuperApp. The collaboration brings one of the city’s most trusted retailers into Yango Shops, allowing customers to order daily essentials with greater ease and speed.

Expanding Yango’s Presence in Pakistan

Yango Tech, the B2B arm of the global Yango Group, continues to strengthen its presence in Pakistan. By integrating Naheed Supermarket, Yango has partnered with a household name that has built trust and quality for more than five decades. This move not only expands Yango’s footprint but also reinforces its commitment to modernize retail operations through technology.

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Convenience for Karachi Households

The partnership makes it possible for Karachi residents to access Naheed’s full range of groceries and household essentials directly from the Yango SuperApp. Customers can now enjoy the same reliability and quality they associate with Naheed, but with the added advantage of doorstep delivery. The shift brings together traditional retail strength and modern digital solutions.

Technology Driving Efficiency

Yango Tech is not just integrating Naheed into its SuperApp; it is also providing an advanced technology stack that will enhance every step of operations. A Warehouse Management System (WMS) ensures streamlined inventory and order handling. This system enables faster processing and accurate fulfillment, reducing delays and errors.

Tools for Store Staff and Couriers

Two specialized applications are also part of Yango’s support. A picker app helps Naheed’s store staff assemble orders quickly and with precision. At the same time, a courier app simplifies deliveries by optimizing routes, batching orders, and offering real-time payouts. These tools together ensure faster, more efficient service from store to customer doorstep.

Voices from Leadership

Miral Sharif, Country Head of Yango Pakistan, expressed excitement over the partnership. “We’re thrilled to onboard Naheed Supermarket into Yango Shops. By applying the full potential of our technology, we are helping scale operations, boost efficiency, and deliver a seamless experience to customers.”

Munsub Abrar, CEO of Naheed Supermarket, highlighted the importance of trust in their brand. “Naheed has always stood for quality and consistency. Joining Yango Shops is a natural step in our digital journey. This partnership combines our strong retail legacy with Yango’s advanced technology to make our products more accessible across Karachi.”

Strengthening the Yango Shops Ecosystem

Naheed’s addition to Yango Shops strengthens the platform by bringing in a wide assortment of trusted products. Yango Tech provides the digital backbone that powers this ecosystem, ensuring smarter operations and faster deliveries. Together, both companies create a value-driven experience for customers, combining tradition with technology.

A Digital Transformation Strategy

This partnership reflects Yango’s broader mission in Pakistan—driving digital transformation for businesses. By offering AI-powered B2B solutions, Yango enables retailers like Naheed to modernize operations, reduce costs, and enhance customer service. The model focuses on empowering businesses with tools that are both scalable and efficient.

Beyond Retail: A Diverse Service Portfolio

Yango Group has been expanding its services across Asia, with Yango Tech playing a central role. Its B2B ecosystem of AI-driven solutions supports businesses in mobility, logistics, retail, and customer operations. Each partnership strengthens its network and helps emerging markets embrace digital change.

Building Trust Through Technology

The collaboration underscores a simple yet powerful idea—trust built over decades can merge with technology to create smarter retail experiences. Naheed contributes its long-standing reputation and loyal customer base, while Yango brings the systems and tools that make everyday shopping faster and more reliable.

A New Era for Grocery Delivery

With Naheed Supermarket now live on Yango Shops, grocery delivery in Karachi is set for a transformation. Customers benefit from speed, convenience, and reliability, while businesses gain operational efficiency through digital innovation. This step reflects how partnerships between legacy retailers and technology leaders can redefine urban living in Pakistan.