Tiktok returns as official entertainment partner for PSL 8
TikTok, the world’s leading entertainment platform, has partnered with the Pakistan Cricket Board (PCB) to return as the Official Entertainment Partner for the HBL PSL 8.
The partnership, which is in its second year, aims to bring the cricket community in Pakistan together on the platform.
During the HBL PSL 8, which will be held in Multan, Karachi, Rawalpindi, and Lahore, TikTok users will be able to generate content and engage with their favorite cricketers.
The month-long tournament is set to begin on February 13 and end with the final match at Lahore’s Gaddafi Stadium on March 19.
The partnership between TikTok and the PCB has proven to be a great success, with the previous collaboration resulting in 2.5 billion views and 2.3 million video creations on the platform.
TikTok has become a hub for cricket fans in Pakistan and is expected to become the home of fandom for not just cricket but also other sports in the country.
Saif Mujahid, Head of Content Operations and Marketing in Pakistan, said that TikTok is excited to bring the spirit and passion of the HBL PSL 8 to its community for another season.
He also added that TikTok has become a vibrant hub of sports content and is happy to have partnered with the most popular sport in Pakistan.
Chairman PCB Najam Sethi stated that the partnership with TikTok will help reach a larger audience and engage more authentically with the diverse online community that has supported the league from the start.
TikTok has redefined the sports and entertainment experience for fans all over the world, providing a new and creative way for fans to experience the thrill of live sporting events.
Players from the HBL PSL have also taken to TikTok, sharing their experiences and letting their personalities shine through in an authentic and relatable way.
TikTok is a home for sports unlike any other, connecting communities with diverse perspectives over a shared love of sports and athletes they care about.
With its full-screen, sound-on experience, TikTok is a unique way for fans to experience live sporting events and feel closer to the action.
