Karachi – Shan Foods, a global leader in culinary products, has inaugurated a cutting-edge production facility in Karachi. This development is part of the company’s strategic partnership with Symrise, a global player in taste, nutrition, and health. Together, they aim to shape the future of food innovation in Pakistan.
A Strategic Partnership for Food Innovation
In April 2023, Shan Foods entered an exclusive partnership with Symrise. This collaboration is the first of its kind in the region and promises to bring innovative savory products to both local and global markets. The partnership aims to develop consumer-driven food solutions while fostering local manufacturing and sourcing.
The goals of the partnership include:
Speed to Market: Reducing the time for local brands to bring products to consumers.
Innovation: Co-developing new concepts in the culinary and snack categories.
Sustainable Growth: Promoting local sourcing and creating employment opportunities in Pakistan.
State-of-the-Art Production Facility
The newly inaugurated production facility is designed to develop and launch transformational food products. This facility marks a significant milestone in the Shan Foods-Symrise partnership, as it is the first of its kind in Pakistan.
The facility will focus on meeting the demands of Pakistan’s food industry, which serves around 250 million people. With a rapidly urbanizing population, the demand for convenience and healthier, locally sourced products is on the rise. Shan Foods’ powder-blending facility will address these needs, while also reducing the country’s reliance on imported raw materials.
Boosting Local and Global Markets
The production facility is not only a game-changer for the local market but also has potential for exports. Shan Foods plans to scale up its operations to meet the needs of both local and international consumers. The facility will cater to the growing savory market in Pakistan, which is currently experiencing double-digit growth.
Sammer Sultan, Co-chairperson at Shan Foods, commented, “This facility represents a significant step in enhancing local production and supporting Pakistan’s economy. We are reducing our dependence on imports and creating jobs, contributing to sustainable growth.”
Future Plans and International Expansion
The partnership’s next phase will focus on expanding into international markets, particularly the UAE and Saudi Arabia. With a new research, development, and application laboratory, Shan Foods is poised to innovate further and solidify its position as a leading food brand in Pakistan and beyond.
Imran Sherani, Advisor Strategy at Shan Foods, emphasized, “Our partnership with Symrise is a testament to our commitment to food innovation and quality.”
Symrise’s Commitment to Pakistan
Symrise has long been a key player in the Middle East and Pakistan’s food industry. Their collaboration with Shan Foods is part of a larger strategy to bring innovative, locally sourced food products to market.
Lilian Regnier, President of Food & Beverage at Symrise, stated, “Our strategic partnership with Shan Foods will allow us to deliver innovative products quickly and efficiently. We are excited to take this collaboration to new heights.”
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