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Itel Launches S25 Ultra, Reaffirms Commitment to Affordable Technology

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Itel Nigeria has reinforced its dedication to delivering affordable and reliable technology to its customers. At a grand unveiling in Lagos, the company introduced its latest flagship smartphone, the Itel S25 Ultra, alongside other innovative products in its ecosystem. The brand emphasized its mission to make quality electronics accessible to Nigerians without compromising on premium features.


A Flagship Smartphone for Everyone

The Marketing Manager of Itel Nigeria, Taiwo Abdulai, highlighted the company’s focus on blending quality with affordability. He described customers as unique individuals who deserve the best in technology. The newly launched Itel S25 Ultra offers a premium flagship display experience at an affordable price, providing a viable alternative to high-end devices like the Samsung S24.


Impressive Features of Itel S25 Ultra

General Manager Chidi Okonkwo outlined the advanced features of the S25 Ultra, designed to meet modern customer needs. Powered by Itel OS 14.5 and upgradeable to Android 15, the device promises users the latest software and enhanced security updates. Its 5000mAh battery ensures long-lasting performance, while its water-resistant design enables smooth functionality even with wet or oily hands.

The screen is built to endure extreme conditions, handling both cold and hot environments effortlessly. With Google’s Theft Protection Security updates, the device offers theft detection, offline locking, and remote locking to keep users’ information secure.


Partnership with MTN for Greater Connectivity

The launch event, held in collaboration with MTN Nigeria, underscored the mutual commitment of both brands to connect people through affordable technology. MTN Nigeria’s Head of Product and Devices, Clement Nwankwo, applauded Itel for prioritizing affordability.

“As MTN, we focus on connecting people, and partnering with Itel aligns perfectly with our goals. By bundling data with Itel’s affordable smartphones, we aim to empower Nigerians during these challenging economic times,” Nwankwo explained.

Read: Pakistan’s cutting-edge technology can save $1bln in imports, $200mln fuel cost


Customer Praise and Future Impact

The launch attracted customers who commended Itel for consistently delivering products that prioritize quality and accessibility. Many attendees expressed satisfaction with the new smartphone’s features and affordability.

With the Itel S25 Ultra and its ecosystem of products, Itel continues to bridge the gap between affordability and innovation, ensuring Nigerians stay connected and equipped for the future. This launch marks yet another step in the company’s mission to empower users through reliable and affordable technology.

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