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Google issues an ultimatum to disable its search engine in Australia

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The threat of Google to cut off Australian users’ quest and walk away from $4 billion in sales has prompted warnings that the digital experts are not bluffing over regulations intended to require them to pay for news.

According to news, google has warned Australia that its search engine will stop working owing to the media code passed by the parliament.

Google and Facebook will have to pay to news outlets in order for their content to appear in the search results, according to law.

Melanie Silva, the local managing director of the $1.8 trillion search engine, told a Senate committee hearing that if the government’s new media negotiating code became law, Google will close down searches in Australia. The hazard is not idle, analysts said, with Google possibly fearful that the code might set a global precedent.

Australia will not respond to the attacks, Prime Minister Scott Morrison said, when news media firms hit back at claims that their advertising did not bring value to the networks.

Scott Morrison also mentioned that “the rules for stuff you can do in Australia are made by Australia. “we don’t respond to threats” added the Prime Minister.

The code seeks to compel digital outlets to pay media firms for news material, which follows the competition watchdog’s 12-month analysis of Google and Facebook.

The law that was passed in the House of Representatives in December falls in the middle of a drive to reel in the influence of internet monopolies by global governments.

A partner at Marque Lawyers in competition law, Hannah Marshall, pointed out that the present form of code leaves tech-experts with no choice.

 

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