Elon Musk, the Tesla chief executive, once tweeted, “is Twitter dying?’ in April before buying the extensively popular social media platform.
But his words are becoming a reality. It has been found that many celebrities have been ghosting their accounts.
The research team of twitter observed a decline in the active users or ‘heavy tweeters’. The heavy tweeters are important for Twitter because they generate 90% of the revenue on Twitter. But there has been a decline in their numbers.
A heavy tweeter is someone who logs into twitter three to four times a week and makes more than four tweets a week. The researchers suggest that there has been a shift in interests over the past years among English users, which is why they have been using less Twitter.
It was also observed that instead of Twitter, English users have developed more interest in ‘cryptocurrency’ and ‘pornography’. However, Twitter has been unable to keep track of its English users and how often they tweet. Researchers suggest that it’s important to know about the proportion of users for the platform’s growth.
However, Twitter is unable to highlight why the numbers are declining. A spokesperson of Twitter said, “We regularly conduct research on a wide variety of trends, which evolve based on what’s happening in the world. Our overall audience has continued to grow, reaching 238 million in 2022,”