Pakistan’s sports goods industry is an important sector of the country’s economy, providing employment opportunities and generating revenue through the production and export of a wide variety of sports-related products.
The industry is particularly known for its production of high-quality soccer balls and other sporting equipment, including cricket bats, hockey sticks, and fitness equipment.
The sports goods industry in Pakistan is mostly based in the city of Sialkot, which is considered the hub of the country’s sports goods production. The city is home to hundreds of sports goods manufacturers and exporters, who produce products for domestic consumption as well as for export to countries all around the world.
The industry is mostly comprised of small and medium-sized enterprises (SMEs) that are often family-owned and operated. The majority of the workers are skilled craftsmen who have learned their trade through apprenticeships and passed down their skills from generation to generation.
The industry has faced some challenges in recent years, including increased competition from China and other Asian countries, as well as issues related to intellectual property rights.
The industry also face the problem of lack of branded and marketing which leads to the low price. The industry is also facing the problem of lack of proper coordination and communication among different stakeholders, such as manufacturers, exporters, and government authorities.
Despite these challenges, the sports goods industry in Pakistan continues to be an important source of income and employment for many people in the country.
The Government is trying to address these challenges and support the industry, through initiatives such as providing training and capacity-building opportunities for manufacturers and exporters, and promoting the industry through trade fairs and exhibitions.
Also, Government’s recent push for promoting sports in the country has positively impacted the Sports goods industry. With the establishment of various sports academies, grounds and stadiums has increased the demand for sports goods and equipment which is beneficial for the industry.