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How much time do we spend on social media each day? For most of us, hours slip by in an endless cycle of scrolling, liking, and posting. It’s become second nature—something we do without even thinking, shaping how we communicate, connect, and pass the time. But have you ever paused to wonder how often the creators of these platforms—those who built Facebook, Twitter, and Instagram—actually use their own creations?

It might surprise you to learn that the answer isn’t what you’d expect. While billions of us immerse ourselves in these digital worlds daily, some of the biggest names behind these platforms take a far more cautious approach. Their reasons? Well, that’s where things get interesting.

These tech leaders, who have shaped the way we live online, have also raised questions about the impact of social media on our mental health, focus, and well-being. Some even admit to limiting their usage for reasons that might make you reconsider your own habits. If the creators themselves feel the need to step back, what does that mean for the rest of us?

Read more: Dark Stars: The Invisible Giants Anchoring Our Galaxy

It’s a question worth exploring. The relationship between social media founders and their platforms offers a fascinating glimpse into the very tools that dominate our lives. So, just how much do they use social media, and why do some of them keep their distance? Let’s dive deeper.

The relationship between social media founders and their own platforms is both intriguing and complex. While these pioneers created the very tools that billions rely on daily, many have expressed concerns about their platforms’ effects and admitted to limited personal use. Here’s a look at how some of these influential figures engage with social media, supported by their own admissions and actions.

Sean Parker

Sean Parker, Facebook’s first president, has been candid about the platform’s psychological effects. In a 2017 interview, he confessed that Facebook was designed to exploit human psychology by creating a “social-validation feedback loop.” This design encourages users to keep coming back for more, often leading to addictive behavior.

Parker admitted that he rarely uses Facebook himself, stating, “God only knows what it’s doing to our children’s brains.” His acknowledgment sheds light on the moral dilemmas faced by the platform’s early architects.

Watch Sean Parker’s full admission here.

Mark Zuckerberg

Mark Zuckerberg, the co-founder and CEO of Meta (formerly Facebook), is perhaps the most visible social media leader. However, his personal use of Facebook and Instagram seems strategic rather than habitual.

Zuckerberg primarily uses social media to promote Meta’s projects and initiatives, such as the metaverse and AI advancements. In interviews, he has admitted to being mindful of his screen time, particularly after becoming a father. He advocates for balanced usage and often talks about the importance of unplugging.

Elon Musk

Elon Musk, who recently rebranded Twitter to “X,” is an exception among social media founders. Musk is highly active on his platform, using it as a tool for communication, marketing, and humor. However, even he has admitted to being strategic about his usage.

In interviews, Musk has expressed concerns about social media’s influence, particularly on mental health. Despite this, his engagement levels suggest he sees the platform more as a tool for influence than as a source of distraction.

Jack Dorsey

Jack Dorsey, the co-founder of Twitter, has maintained a relatively minimalistic presence on the platform. As of 2018, he had tweeted approximately 23,000 times since Twitter’s launch—a modest number compared to many active users.

Dorsey has been vocal about the potential downsides of social media. He once stated that he prefers meditation and other offline activities to spending excessive time online. His approach reflects a conscious effort to maintain a balanced relationship with technology.

Other Social Media Pioneers and Critics

  • Evan Spiegel (Snapchat): The Snapchat CEO has emphasized his preference for a life focused on family and work, rather than constant engagement on social media.
  • Kevin Systrom and Mike Krieger (Instagram): Both founders left Instagram after it was acquired by Facebook. They have since spoken about the platform’s evolution and their conscious choice to step back from daily social media usage.

Why Do Founders Limit Their Usage?

The limited use of social media by its founders raises critical questions about the platforms they created. Many of them acknowledge the addictive design and its potential harm, particularly on mental health.

During a Senate hearing in 2023, several social media CEOs, including Mark Zuckerberg and TikTok’s Shou Zi Chew, were questioned about the platforms’ impact on children and society. Their responses reflected growing awareness of the need for safeguards, even as they continue to expand their platforms.

A Cautionary Tale

The admissions and behaviors of social media founders reveal a deep understanding of their platforms’ power—and their dangers. While they may have pioneered revolutionary tools, their limited personal use and public warnings offer a sobering reminder to approach social media mindfully.

These tech leaders’ actions and words encourage us to strike a balance, ensuring that the platforms designed to connect us don’t inadvertently consume us.

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