Popular Turkish influencer Turkan Atay has accused Pakistani fashion designer Maria B of withholding payments for a brand shoot conducted in Turkey. The dispute, which has now gone public, has sparked discussion across social media and within fashion circles, putting the spotlight on influencer-brand collaboration ethics.
Agreement Gone Wrong
The agreement, according to Atay, involved managing a location shoot in Turkey for the brand. The terms reportedly included compensation per outfit to cover local production and coordination costs.
Conflicting Payment Terms
According to Atay, the disagreement began when the brand later disputed the terms of their arrangement. Maria B’s team allegedly claimed that payments were meant to be made per social media reel, not per outfit, which conflicted with the original agreement Atay believed was in place.
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A Pattern of Controversy
This incident isn’t the first time Maria B has been involved in controversy related to her international collaborations. In the past, Pakistani artist Leena Ghani accused the designer of copying her artwork for a collection inspired by Turkish motifs. The allegation received widespread attention and criticism, particularly from artists and creatives.
Community Reaction
The claims have triggered strong reactions from both fans and professionals. Many social media users have rallied behind Atay, applauding her for speaking up about the alleged mistreatment. Some have also urged fashion brands to practice more transparency and fairness when working with influencers, especially those outside their home markets.
Meanwhile, there has been no official statement or response from Maria B or her brand regarding Atay’s allegations.
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