UK Authorities Warn Against Dangerous Fake Labubu Dolls

Authorities across the UK and beyond are warning parents and collectors to be cautious as a surge of counterfeit Labubu dolls has hit the market. Often marketed as affordable alternatives to the popular designer toy, these fake versions—sometimes labeled as Lafufu—are now being flagged as potential safety risks.

Rochdale Trading Standards in Greater Manchester issued an alert after discovering a batch of imitation dolls that failed basic safety tests. The dolls, which imitate the famous Labubu character from Pop Mart’s collectible “The Monsters” series, have loose parts that can easily detach and pose choking hazards, especially for children under the age of 3.

According to the Angus Council, several of these fakes were being sold at toy markets and online platforms under slightly altered brand names or with incorrect labeling. Officials urge consumers to purchase from verified retailers only and check for authenticity markings such as correct packaging, holograms, and manufacturer information.

Confusion Grows Between Labubu and ‘Lafufu’

Fans and casual buyers are struggling to distinguish between real Labubu dolls and their cheap knock-offs. Online forums and social media have exploded with side-by-side photos, tips, and memes mocking the growing confusion between Labubu and Lafufu.

Retail experts say counterfeiters are getting more sophisticated in copying the original design, from Labubu’s signature mischievous smile to its signature ears and accessories. However, subtle differences in color, finishing, and materials give them away.

“Some of these fake dolls are so convincing that even experienced collectors have been fooled,” said a Pop Mart spokesperson. “But most fakes use low-quality paint and plastics that don’t meet safety standards.”

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Websites like DNA India have published guides on spotting fake Labubu dolls, listing differences like misspelled packaging, missing QR codes, and incorrect logos.

Parents, Collectors Urged to Stay Vigilant

Health and safety agencies, including Trading Standards UK and local councils, are advising the public to remain alert. Parents, in particular, are urged not to give unverified dolls to children due to safety risks.

Parade Magazine highlighted growing concern among parents who unknowingly purchased fake Labubu dolls online for birthdays or holidays. Some reported that pieces like eyes and ears fell off after just a few hours of play.

The original Labubu dolls, part of a high-end collectible range, are not designed for rough handling or play by toddlers. But the rise of fake versions marketed as “kid-friendly toys” is misleading many.

Pop Mart has said it is working closely with authorities to trace counterfeit operations and has issued its own warning on social media, encouraging fans to verify sellers before buying.

With fake toys posing health risks and undermining trust, the battle between Labubu and Lafufu is no longer just about brand protection—it’s about consumer safety.