ASUS ROG innovation took center stage at Gamescom 2025 in Cologne, where the Republic of Gamers (ROG) hosted its “Unlock the ROG Lab” event. The highlight was the launch of the limited-edition ROG Matrix GeForce RTX 5090, marking 30 years of ASUS graphics card excellence. Alongside this flagship, ROG revealed new Tandem OLED monitors, a next-gen PC controller, routers, and a fresh wave of futuristic gaming hardware.
Celebrating 30 Years of Graphics Card Innovation
ROG paid tribute to three decades of pioneering graphics technology with the debut of the Matrix GeForce RTX 5090. Powered by NVIDIA’s Blackwell architecture, the GPU delivers record-breaking performance. DLSS 4 support multiplies speed, while massive AI horsepower fuels both creativity and gameplay.
The card features a quad-fan design with 20% improved airflow, a vapor chamber for lower temperatures, and liquid metal thermal compound for greater cooling. ASUS also added a 3-ounce copper layer for better heat dissipation and overclocking stability. With support for up to 800 watts when paired with advanced motherboards, the Matrix RTX 5090 sets a new benchmark for enthusiasts.
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Unique features such as Aura Sync lighting, a Memory Defroster for LN2 overclocking, and the Auto-Extreme manufacturing process underline ASUS’s pursuit of performance and precision. To celebrate the milestone, ASUS announced a giveaway competition for fans to win the ROG Matrix RTX 5090.
The ROG XG Station 3
Another major highlight was the introduction of the ROG XG Station 3, an external graphics dock built on Thunderbolt 5 technology. This plug-and-play powerhouse transforms laptops into gaming rigs or rendering systems with 80Gbps bandwidth. It supports NVIDIA GeForce RTX 50 Series GPUs and enhances tasks ranging from video editing to AI development.
The dock also features three USB-C ports, Aura Sync lighting, and ASUS’s hidden-connector design for a cleaner setup. With these features, the XG Station 3 brings portability, expandability, and raw power into a single device.
Project Citadel: A Tribute to the Past and Future
To honor its 30-year journey, ASUS showcased Project Citadel, a custom-built case mod featuring the ROG Matrix RTX 5090. Designed by MP customized.be, the system combined futuristic aesthetics with cutting-edge hardware. The Citadel served as both a symbol of past achievements and a vision of gaming’s future.
Tandem OLED Monitors for Next-Gen Visuals
ASUS reaffirmed its dominance in the gaming display market by unveiling new Tandem OLED monitors. The ROG Swift OLED PG27AQWP-W and Strix OLED XG27AQWMG deliver 15% higher brightness, 25% more color volume, and a 60% longer lifespan than earlier WOLED models.
The ROG Swift OLED PG27AQWP-W stands out with its 26.5-inch QHD display and industry-leading 540Hz refresh rate. Its dual-mode feature allows switching between QHD@540Hz and HD@720Hz, offering flexibility for different gaming styles. With HDR support, 99.5% DCI-P3 gamut, and a Neo Proximity Sensor that prevents burn-in, it sets new standards for OLED gaming monitors.
Meanwhile, the ROG Strix OLED XG27AQWMG offers a 280Hz refresh rate and ultra-fast response times. Its smaller stand saves desk space, while connectivity options include HDMI 2.1 and DisplayPort 1.4. The Strix OLED XG27AQDMG Gen 2, with 240Hz refresh rate, further expands ROG’s OLED portfolio by blending performance with durability.
New Controllers and Gaming Gear
ASUS ROG also expanded into input devices with the Raikiri II Xbox Wireless Controller. Designed for both PC and Xbox, it features a 1000Hz polling rate for ultra-low latency, anti-drift TMR joysticks, and dual-mode triggers. The controller supports tri-mode connectivity — USB-C, 2.4GHz wireless, and Bluetooth — offering seamless compatibility across platforms. A protective travel case with charging support enhances its portability.
In the comfort department, the ROG Courser gaming chair made its debut. With dynamic recline, adjustable lumbar support, and 4D armrests, it ensures long-lasting comfort. Its wide seat accommodates various users, while concealed RGB lighting adds style to functionality.
ROG Strix GS-BE7200 WiFi 7 Router
Connectivity received a boost with the ROG Strix GS-BE7200 WiFi 7 router. Compact and stylish, it provides blazing-fast 7200Mbps speeds with enhanced 5GHz throughput. Gamers benefit from dual dedicated ports, optimized latency, and robust network security features. The router also supports VPN services like NordVPN and Surfshark, catering to both gamers and smart home users.
Shaping the Future of Gaming
With innovations spanning GPUs, monitors, controllers, and connectivity, ASUS ROG reaffirmed its position as a leader in gaming hardware. The Unlock the ROG Lab event was not just about products; it was a celebration of 30 years of relentless innovation and a glimpse into the next era of immersive gaming.
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