NBP Launches First PayPak Pink Debit Card for Women

National Bank of Pakistan (NBP) has taken a historic step by introducing the PayPak Pink Debit Card, the country’s first women-exclusive debit card. Launched on the occasion of Pakistan’s 78th Independence Day and the bank’s 75th anniversary, the card is designed to empower women with greater convenience, financial security, and independence. It comes with special discounts, exclusive offers, and women-focused Takaful protection.

A Step Toward Women’s Empowerment

NBP President & CEO, Rehmat Ali Hasnie, said the launch represents the bank’s commitment to women-centric financial products. He emphasized that the PayPak Pink Debit Card would enable women to participate more confidently in Pakistan’s financial system. By targeting female customers holding the Aitemad Islamic Amirah account, the card directly supports women’s empowerment.

Hasnie added that the product reflects NBP’s long-standing role in shaping innovative financial solutions that meet the evolving needs of society.

Shariah-Compliant Financial Benefits

Fouad Farrukh, SEVP & Group Chief Islamic Banking, explained that the card is part of the Amirah bundled product offering. It provides real financial advantages, including special profit rates on deposits and discounted financing rates. These offerings comply with Shariah principles, ensuring both ethical and practical value for women.

He highlighted that the card not only focuses on convenience but also empowers women in line with cultural and religious values.

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Bridging the Financial Inclusion Gap

Adnan Nasir, SEVP & Chief Digital Officer, underlined the role of digital banking in enhancing financial inclusion. He noted that only 14% of Pakistani women currently have access to formal banking services, a gap that initiatives like the PayPak Pink Debit Card seek to close.

By providing women with digital access, the bank aims to expand financial participation and create long-term economic benefits. Nasir stressed that digital enablement is not just a technological shift but a pathway toward inclusivity.

Support from PayPak Network

Bashir Khan, CCO of 1LINK Pvt. Ltd., praised NBP for becoming the first bank to launch the PayPak Pink Debit Card. He said the product introduces forward-looking features, such as investment options in gold funds and women-focused discounts. These features encourage women to save, invest, and actively engage in Pakistan’s economy.

Khan added that the launch reflects a broader commitment to strengthening the role of women in financial decision-making.

Benefits and Rewards for Cardholders

The PayPak Pink Debit Card offers an extensive range of benefits designed for women. Cardholders enjoy exclusive discounts at more than 30,000 merchant locations in 158 cities. These discounts cover restaurants, salons, fashion retailers, and other lifestyle services.

In addition, cardholders receive a free Gold subscription to the Golootlo App, further enhancing their savings opportunities.

NBP also introduced a rewards system tied to card usage. Cardholders earn Gold reward points valued at PKR 1 on Off-Us ATM transactions, PKR 2 on point-of-sale purchases, and PKR 3 on e-commerce spending. These points encourage everyday usage while offering meaningful returns.

Comprehensive Takaful Protection

Another standout feature of the PayPak Pink Debit Card is its strong protection package. The card includes life insurance coverage worth PKR 100,000 and accidental death coverage of PKR 200,000. It also extends to serious illness protection, daily health cash benefits, ICU coverage, and fraud protection.

This combination of financial benefits and personal security makes the card unique in the Pakistani banking industry. It offers peace of mind alongside practical convenience.

Leading the Way in Women’s Banking

With the launch of the PayPak Pink Debit Card, NBP has positioned itself as a leader in women’s financial inclusion. The product is not just a debit card but a comprehensive empowerment tool. By offering security, discounts, rewards, and insurance, it addresses multiple aspects of women’s financial needs.

Officials noted that the initiative demonstrates NBP’s continued focus on innovation and inclusion. It reflects a strategy to extend formal banking services to underserved groups, particularly women, who represent a large but underutilized segment of the economy.