Ride-Hailing Apps Strive To Survive as Fuel Prices Go Up

In Pakistan, a ride-hailing app is trying to keep its business going by re-categorizing its customers. This is because rising fuel prices and stiff competition are changing the way the business works. Imran Saleem, the general manager of Careem, told that as prices have gone up, customers’ tastes have changed. Many of them now prefer …

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