Sydney Sweeney and the Politics of a Jeans Ad

A simple jeans commercial starring Sydney Sweeney ignited a national conversation this summer. What began as a denim campaign quickly turned into a firestorm of debate over race, genetics, politics, and identity. The Sydney Sweeney ad controversy shows how advertising in America can unintentionally (or purposefully) tap into deep cultural anxieties—sometimes without a single mention …

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