Social media platform TikTok introduces its new shopping feature in the application for promoting e-commerce
The popular social media platform TikTok recently introduced their ‘in-shopping’ feature in the United States of America.
This feature will allow the users to directly shop from their favourite brands within the app, without having to go to another window or site.
The shopping feature was already launched in the UK and Indonesia and it became quite popular among the public.
TikTok is one of the fastest growing platforms which has more than 1 billion users. This giant platforms always roll out new features to engage the audience.
The company’s new focus is on the e-commerce lately which is why they launched the shopping feature. The company said, “with millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users.”
TikTok has realized that e-commerce is a potential aspect that must be explored because small and local businesses are always looking for ways to promote their products and services on the platform.
This shopping feature will bring in huge profits for TikTok company because brands will easily target their potential customers with buyer intent.