On what would have been Steve Jobs’ 70th birthday, the Steve Jobs Archive honored the late Apple co-founder with a special video. However the tribute featured a 2007 internal Apple meeting where Jobs spoke about the importance of creating something wonderful.
A Legacy of Innovation
Jobs, who passed away in 2011 at age 56, left behind a legacy of groundbreaking innovation. Every year, Apple CEO Tim Cook and the Steve Jobs Archive, founded in 2022 by Cook, Laurene Powell Jobs, and Jony Ive, commemorate his contributions.
For his 70th birthday, the archive released a rare video from October 23, 2007. In it, Jobs reflects on Apple’s culture and mission during a time of rapid growth following the success of the first iPhone.
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“Make Something Wonderful”
In the video, Jobs is asked how Apple would preserve its culture amid expansion. His response captures his philosophy on innovation:
A Turning Point for Apple
The 2007 meeting occurred just months after the iPhone launch, a product that reshaped the technology industry. It also marked Apple’s transition into a consumer technology giant, as the company had recently removed the word “Computer” from its name.
Jobs’ words in the video reflect his visionary leadership, which helped Apple become one of the most influential companies in the world. His belief in creating with passion and focusing on user experience remains at the heart of Apple’s philosophy today.
A Timeless Influence
More than a decade after his passing, Jobs continues to inspire entrepreneurs, designers, and innovators worldwide. His “make something wonderful” mantra is a reminder that true impact comes from craftsmanship, creativity, and purpose.
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