Amazon Prime Day is an exclusive online shopping event for Amazon Prime members in the United Kingdom. It officially began at 00:01am on 8 July and, for the first time, will run for four days instead of the usual two. The sale will end at midnight on Friday, 11 July.
Thousands of products are now on sale, including tech, home appliances, travel items, beauty products, and more. Amazon is also offering “Lightning Deals”—short, time-limited discounts that can sell out quickly. These are updated throughout the day and can disappear in minutes due to high demand.
To access any Prime Day deal, you must be a Prime member. Amazon is currently offering a 30-day free trial. After the trial, the subscription costs £8.99 per month, but you can cancel before the trial ends to avoid charges.
How to Spot Real Deals
Amazon lists discounts based on a product’s recommended retail price (RRP). But many products are rarely sold at that price. That’s why experts suggest checking the product’s price history before buying.
Telegraph Recommended, a product review team, uses price-tracking tools such as CamelCamelCamel and Keepa. They only recommend a deal if the current price is at least 10% lower than the average price over the past six months.
Here are some tips from their team for getting the best deals:
-
Compare prices using sites like Idealo and Price Spy.
-
Use price alerts to track discounts on items you already want.
-
Shop early in the day, especially for Lightning Deals.
-
Buy off-season products. You’ll often find better discounts on items like heaters in summer or fans in winter.
Their goal is to ensure shoppers don’t fall for misleading offers and only buy tested, genuinely discounted items.
Best Deals and Retailer Offers
Amazon is offering strong deals on well-known brands such as Shark, Ninja, Phillips, Oral B, Google, and its own devices like the Kindle and Echo. A few early highlights include:
-
Shark FlexBreeze Portable Misting Fan: £99 (usually £120)
-
Lavazza A Modo Mio Deséa Coffee Machine: £144.99 (usually £198)
But Amazon isn’t the only place with offers right now. Other UK-based retailers are also offering major discounts during Prime Week:
-
John Lewis: Up to 50% off tech and home items
-
Dyson: Deals on vacuums and hair tools
-
AO: “Big Chill” fridge and freezer sale
-
Dreams: Up to 30% off beds and mattresses
-
Look Fantastic: 25% off skincare and SPF products
-
Sweaty Betty: Up to 60% off gymwear
The Telegraph’s team of product testers—including experts in home, garden, tech, health, beauty, and travel—will be updating top picks throughout the sale. Their goal is simple: help shoppers find real bargains and avoid the fake ones.
Whether you’re looking for a coffee machine, a new electric toothbrush, or travel gear for your next trip, Prime Day is now one of the biggest sales events in the UK calendar. But always remember—not every deal is a good one, so shop smart.
Follow us on Instagram, YouTube, Facebook, X and TikTok for latest updates