The 2nd SCO Television Festival opened with a vibrant ceremony in Xi’an, China, on July 16, 2025. The event brought together representatives from Shanghai Cooperation Organization (SCO) member states, highlighting regional unity through media and cultural collaboration.
Pakistan Represents with Honour
Federal Secretary for Information and Broadcasting, Ambreen Jan, attended the festival as Pakistan’s guest of honour. Representing President Asif Ali Zardari, she delivered a special congratulatory message during the ceremony. Her presence signaled Pakistan’s ongoing commitment to promoting cultural diplomacy and cooperation within the SCO framework.
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Cultural Exchange Through Media
The SCO Television Festival aims to strengthen ties between member countries by showcasing diverse television content, documentaries, and storytelling traditions. It provides a platform for creative professionals to collaborate and share experiences across borders, reinforcing the region’s cultural heritage and media industry potential.
China Hosts with Traditional Fanfare
Held in the historic city of Xi’an, the opening ceremony combined modern presentation with traditional Chinese culture. Officials, producers, and media figures from across SCO countries participated in discussions on the evolving landscape of television and digital storytelling in Asia.
Pakistan’s Role in Regional Media Dialogue
Ambreen Jan emphasized Pakistan’s dedication to mutual growth in media and entertainment. She noted the importance of using television and digital platforms to combat misinformation, build understanding, and celebrate the region’s shared values. The festival, she said, was a timely initiative to deepen creative partnerships.
Expanding Creative Horizons
The festival will include screenings, panel discussions, and cultural exhibitions from SCO nations. It serves as a catalyst for future collaborations between broadcasters, producers, and cultural organizations across member states.
The Television Festival continues over the coming days, with planned sessions on emerging technologies, cross-border co-productions, and content exchange — offering new opportunities for media innovation and regional unity.
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